Social Strategy

A natural communicator and storyteller, I live and breathe all things content. In my 5+ years in social media marketing, I spearheaded the growth of a billion-dollar luggage company’s organic social media from its early stages, growing their Instagram account 6x in 5 years. I’ve successfully executed launches on new platforms, like TikTok and Pinterest.

Core capabilities

  • ∙ Create social strategy based on your business goals and needs

    ∙ Draft social briefs aligned with your brand and creative guidelines

    ∙ Assist with community building and management

  • ∙ Curate and copy write for social content calendar

    ∙ Manage social budget

    ∙ Produce socially driven photo and video shoots

    ∙ Conduct social giveaways by managing relationships with partners, creative, and legal

  • ∙ Audit existing program social programs to provide actionable optimizations

    ∙ Establish KPIs and metrics for program success

    ∙ Provide a comprehensive campaign recap with creative insights to optimize future campaigns

    ∙ Organize review and approval processes with your internal team

    ∙ Facilitate the handoff of content to key stakeholders to use across marketing channels

    ∙ Outline suggestions of ways to improve the process of the program

Examples

  • Social Giveaways

    I helped grow Away’s audience from 50K to 600K during my time on the social team. Identifying a need for mass organic growth in a short period of time, I orchestrated quarterly giveaways with partners to increase awareness to their Instagram page.

    ex) @milkmakeup x @away

  • Content Curation & Copywriting

    During my tenure at Away, I had the responsibility of curating the social calendar across all channels, which included curating content and copywriting for all posts.

    ex) Travel Emoji CTA

  • Social Shoot Production

    In collaboration with Away's Creative team, I coordinated social-specific photoshoots, involving location securing, brief and shot list creation, budget management, and on-set coordination.

    ex) Airport TikTok Shoot

  • Content Partnerships

    Separate from an influencer program, I identified partners to create socially-driven content that was used exclusively for organic purposes.

    ex) @lindseygazel x @away