Influencer Marketing

I help brands connect with influencer partners to launch culture defining campaigns. Clients seek me out to establish an influencer marketing program when they don’t have an in-house team. As a storyteller, I play a pivotal role in collaborating with diverse influencers to create dynamic storytelling on their channels.

Core capabilities

  • ∙ Create influencer strategy & process based on your business goals and needs, whether it be unpaid seeding and/or paid partnerships

    ∙ Create influencer lists for your campaign

    ∙ Develop influencer briefs aligned with your brand and creative guidelines

    ∙ Build larger influencer experiential activations

  • ∙ Conduct influencer outreach and provide status reports

    ∙ Manage budget, negotiations, contracting, and relationships with influencers

    ∙ Organize review and approval processes with your internal team

    ∙ Facilitate the handoff of content to key stakeholders to use across marketing channels

  • ∙ Establish KPIs and metrics for program success

    ∙ Provide a comprehensive campaign recap with creative insights to optimize future campaigns

    ∙ Outline suggestions of ways to improve the process of the program

  • ∙ Map out projected budget allocation

    ∙ Manage budget, negotiations, contracting, and relationships with influencers

Examples

  • Content Briefing

    I have the expertise to maximize each influencer partnership by tailoring briefs to their unique strengths. Drawing from my 5+ years of experience in Social, I understand the content that resonates online and what feels more like an advertisement. This perspective enables me to strategically brief influencers to deliver engaging, creative, and on-brand content.

    ex) @ricotaquito x @away

  • Audience Segmentation

    I create designated influencer lists for clients, aligning creators with your brand’s values, aesthetic, and target audience. I have rich experience in audience segmentation and how to reach your target audience through partnerships with relatable content creators. This approach ladders up to my full funnel strategy, so that you’re reaching the right audience at the right sector in the funnel.

    ex) @vanzillascott x @away

  • Full Funnel Approach

    I've adopted a comprehensive approach to influencer marketing. I initiated an influencer program from scratch, starting with identifying business needs and converting them into actionable influencer briefs. I apply a holistic view to Influencer Marketing, ensuring we target the right influencers to achieve your marketing objectives, whether it’s upper funnel awareness, bottom of the funnel conversion, or both.

    ex) @the.classic.darling x @bonjour_poete