Brand Campaigns
Throughout my career, I’ve successfully managed end-to-end marketing campaigns, from planning and execution to detailed analysis. I’ve orchestrated integrated marketing campaigns that spanned various channels, including ecommerce, email, paid & organic social, PR, and retail.
Core capabilities
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∙ Map out marketing calendar based on your business needs and seasonal trends
∙ Oversee campaign process with cross-functional leaders to ensure brand consistency across all marketing channels and touchpoints
∙ Organize review and approval processes with your internal team
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∙ Draft and present campaign briefs to key stakeholders
∙ Manage partnership relations and communication
∙ Facilitate the handoff of content to key stakeholders to use across marketing channels
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∙ Establish KPIs and metrics for program success
∙ Provide a comprehensive campaign recap with creative insights to optimize future campaigns
∙ Outline suggestions of ways to improve the process of the program
Examples
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2023 Zodiac Campaign
In January 2023, I identified a cultural conversation to generate conversation during a historically quieter marketing period. I oversaw the Zodiac campaign to kick off the new year with travel horoscopes, spanning across e-commerce, retail marketing, social and paid media. This drove an increase in WoW traffic and sales to stores by 59% and 35% respectively.
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2022 Depop x Away Partnership
Listening to Away’s community’s most frequent request to bring back archived colors, I led a partnership with Depop in January 2022. This resulted in a complete sell through in 2 days, with sessions 4.5% above Depop’s benchmarks.
ex) @depop x @away
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2021 #ThatTimeWhen
Inspired by #SpotifyWrapped, I created an episodic series on organic social to poll our community on their honest travel preferences, horror stories, and favorite memories. At the culmination of the campaign, these insights were shared with the community.
