Portfolio

Influencer Marketing

Paid Partnerships @ Away

I built an operating influencer program from scratch—starting by identifying business needs and translating them into actionable influencer briefs.
ex) @ricotaquito x @away
Influencer Seeding @ Away

I owned Away’s re-entry into influencer seeding by creating bespoke unboxing experiences to generate buzz and excitement for new launches.
ex) @vanzillascott x @away
Influencer Seeding @ Poète

At Poète, an early-stage startup, I initiated an influencer marketing program focused on organic seeding, including influencer identification, gift box design, relationship management, and content tracking.
ex) @the.classic.darling x @bonjour_poete

Social Giveaways

I helped grow Away’s audience from 50K to 600K during my time on the social team. Identifying a need for mass organic growth in a short period of time, I orchestrated quarterly giveaways with partners to increase awareness to their Instagram page.
ex) @milkmakeup x @away
Content Curation & Copywriting

During my tenure at Away, I had the responsibility of curating the social calendar across all channels, which included curating content and copywriting for all posts.
ex) Travel Emoji CTA
Social Shoot Production

In collaboration with Away's Creative team, I coordinated social-specific photoshoots, involving location securing, brief and shot list creation, budget management, and on-set coordination.
ex) Airport TikTok Shoot
Content Partnerships

Separate from an influencer program, I identified partners to create socially-driven content that was used exclusively for organic purposes.
ex) @lindseygazel x @away

2023 Zodiac Campaign

In January 2023, I identified a cultural conversation to generate conversation during a historically quieter marketing period. I oversaw the Zodiac campaign to kick off the new year with travel horoscopes, spanning across e-commerce, retail marketing, social and paid media. This drove an increase in WoW traffic and sales to stores by 59% and 35% respectively.
ex) Travel Horoscope Graphic
2022 Depop x Away Partnership

Listening to Away’s community’s most frequent request to bring back archived colors, I led a partnership with Depop in January 2022. This resulted in a complete sell through in 2 days, with sessions 4.5% above Depop’s benchmarks.
ex) @depop x @away
2021 #ThatTimeWhen

Inspired by #SpotifyWrapped, I created an episodic series on organic social to poll our community on their honest travel preferences, horror stories, and favorite memories. At the culmination of the campaign, these insights were shared with the community.
ex) #ThatTimeWhen Horror Travel Stories