A London-based brand marketing professional with 8+ years of experience in influencer marketing, social strategy, and campaign management.

Available for freelance, consulting, or contracted work to help your business create impactful marketing moments. See my experience below:

Influencer marketing

I help brands connect with influencer partners to launch culture defining campaigns. Clients seek me out to establish an influencer marketing program when they don’t have an in-house team. As a storyteller, I play a pivotal role in collaborating with diverse influencers to create dynamic storytelling on their channels.

  • Create influencer strategy & process based on your business goals and needs, whether it be unpaid seeding and/or paid partnerships

    ∙ Map out projected budget allocation

    ∙ Establish KPIs and metrics for program success

    ∙ Create influencer lists for your campaign

    ∙ Develop influencer briefs aligned with your brand and creative guidelines

    ∙ Conduct influencer outreach and provide status reports

    ∙ Manage budget, negotiations, contracting, and relationships with influencers

    ∙ Organize review and approval processes with your internal team

    ∙ Facilitate the handoff of content to key stakeholders to use across marketing channels

    ∙ Provide a comprehensive campaign recap with creative insights to optimize future campaigns

    ∙ Outline suggestions of ways to improve the process of the program

    ∙ Build larger influencer experiential activations

Paid Partnerships
Examples

Social strategy

A natural communicator and storyteller, I live and breathe all things content. In my 5+ years in social media marketing, I spearheaded the growth of Away’s organic social media from its early stages, propelling their Instagram follower count from 50,000 to 600,000. I’ve successfully executed launches on new platforms, like TikTok and Pinterest.

  • ∙ Create social strategy based on your business goals and needs

    ∙ Audit existing program social programs to provide actionable optimizations

    ∙ Establish KPIs and metrics for program success

    ∙ Curate and copy write for social content calendar

    ∙ Produce socially driven photo and video shoots

    ∙ Conduct social giveaways by managing relationships with partners, creative, and legal

    ∙ Draft social briefs aligned with your brand and creative guidelines

    ∙ Manage social budget

    ∙ Provide a comprehensive campaign recap with creative insights to optimize future campaigns

    ∙ Assist with community building and management

    ∙ Organize review and approval processes with your internal team

    ∙ Facilitate the handoff of content to key stakeholders to use across marketing channels

    ∙ Outline suggestions of ways to improve the process of the program
Examples

Brand campaigns

Throughout my career, I’ve successfully managed end-to-end marketing campaigns, from planning and execution to detailed analysis. I’ve orchestrated integrated marketing campaigns that spanned various channels, including ecommerce, email, paid & organic social, PR, and retail.

  • ∙ Map out marketing calendar based on your business needs and seasonal trends

    ∙ Draft and present campaign briefs to key stakeholders

    ∙ Oversee campaign process with cross-functional leaders to ensure brand consistency across all marketing channels and touch points

    ∙ Manage partnership relations and communication

    ∙ Aggregate data and KPIs to report on campaign success

Examples